“The number of sharks in our seas has been steadily decreasing for decades. About 100 million sharks a year are killed — 73% of those are targeted for their fins, which are usually cut off before the shark is left to die.

That’s why Yao teamed up with the conservation nonprofit WildAid to spread the word that shark fin soup is bad news bears. Since launching with the slogan ‘When the buying stops, the killing can too,’ a huge shift has occurred. The campaign has been credited with cutting the number of sharks killed for their fins by 50 percent.”

Read the Upworthy article here